See, Twitter new source of income

According to InterSee, Twitter new source of incomenet & Mobile Association of India, Twitter had 33 million users in India as of March 2013.

With Twitter emerging a favourite campaign platform for BJP’s Narendra Modi, AAP’s Arvind Kejriwal and several other political leaders, the US-based microblogging site plans to monetise elections and cricket this year by charging political parties and brands for interacting with its user base. Twitter India has set up a dedicated vertical whose mandate is to get political parties, politicians and influencers to engage with their audience on Twitter.
“The Lok Sobha elections would be a key partnerships platform for Twitter in India this year,” Rishi Jaitly, India head of Twitter told ET. Jaitly, who joined the microblogging site in 2012 as Twitter India market director, works with a small team of 12 people in the country. “Indians are interested in conversations. We are investing in growth in India. We are looking at a service that can reach everyone,” he said.

According to Internet & Mobile Association of India, Twitter had 33 million users in India as of March 2013. The microblogging site sees India’s 500 million-plus mobile users as its potential user base, given that its service can be used even on feature phone via text message. So how does the microblogging site plan to monetise its popularity?

Parminder Singh, the US firm’s managing director for Southeast Asia, India & MENA, said, “The strategy is three-fold.” First is to enable real-time marketing, second is to encourage brands to be social, and third is to ensure ads are in sync with user experience. “We are laser-focused on helping brands realise value and power of real-time marketing. We help brands develop muscle memory for these moments,” Singh said. So, if you plan to buy a car or a smartphone and tweet about your likely purchase, you will get relevant ads from auto or mobile companies. Twitter also encourages companies and brands to use it as an outreach. Recently, Pepsi India and MTV India launched their new music channel on Twitter.

Twitter charges companies based on engagements and followers. So, if a brand advertises on Twitter and a user marks it as favourite, replies to it or re-tweets, the brand pays Twitter a CPE (cost per engagement fee). In another model called CPF (cost per follower), brands pay Twitter for each follower it adds. The cost ranges between $0.50 and $0.75 per engagement or follower. Brands can also use content trending on a particular day to shoot their messages. “Companies can reserve a trend for a day and pay for it,” Singh said.

Last calendar year, Twitter reported $212 million of ad revenue, 120 per cent more than the previous year. “We want to get one billion users worldwide and India is a top market to drive that growth,” Singh said. At present, Twitter has 241 million active users across the world, and 76% of them access the site on their mobile devices. As many as 500 million Tweets are put out every day globally. Jaitly said people use Twitter “to discover content, connect with others and express themselves publicly”.

“Only on Twitter do you see Omar Abdualla and Sushma Swaraj Tweeting in public with one another on some law and order situation in Kashmir. You see only on Twitter Milind Deora talking about traffic issues in Mumbai that needs to be resolved. These are only on Twitter moments,” Jaitly said. Politics is the hottest trend on Twitter these days, having grown 13 times in the last 12 months.

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Motorola’s Moto 360 is one of the first Android Wear smartwatches

Not to be confused with the Xbox of the same name, the Moto 360 is Motorola’s new smartwatch, and one of the first to be announced with Android Wear.

Android Wear is Google’s just-announced new mobile operating system spin-off, a modified version of Android designed specifically for smartwatches and other wearables.

Google mentioned Motorola alongside HTC, Samsung, Asus, and LG as its hardware brand partners for Android Wear smartwatches, and Motorola responded by revealing its own offering in full.

The Moto 360 may look surprisingly like a traditional watch, but with Android Wear built in it’s anything but.

‘A truly modern timepiece’

In its announcement blog post Motorola’s Corporate Vice President of Product Management Lior Ron called the Moto 360 “a truly modern timepiece.”

“It’s time for a watch that looks and feels great and gives you the information you need, when you need it,” Ron wrote.

He emphasized the convenience and ease of use of getting notifications, checking appointments, perusing social networks, and even just checking the time and date with the Moto 360.

And like other Android Wear smartwatches, the Moto 360 relies heavily on Google Now’s voice command capabilities. Saying “OK, Google” will open up a variety of options.

Ron said to expect the Motorola Moto 360 “in a variety of styles globally in summer 2014, starting in the US.”

Motorola’s announcement of the Moto 360 was preceded by LG’s unveiling of the LG G Watch, its own Android Wear device.

  • “Before there was Android Wear, Google Glass was Google’s favorite wearable.” – Michael Rougeau

READ ALSO: Google announces Android Wear, confirms smartwatch plans

Google announces Android Wear, confirms smartwatch plans

Google announces Android Wear, confirms smartwatch plans

 

Google on Tuesday announced Android Wear, “a project that extends Android to wearables” like smartwatches.

The announcement is aimed at  attracting developers, who can create apps for the new family of Android devices, before smartwatches and similar devices powered by Android Wear start appearing in the market.
“We’re always seeking new ways for technology to help people live their lives and this is just another step in that journey,” Sundar Pichai, who heads Android and Chrome divisions in Google, wrote on the company’s official blog.

According to Google, the smartwatches powered by Android Wear will show information “when you need it”, provide answers to spoken queries, monitor physical activity and allow access to other devices like a smartphone.

Goggle said that it was already working with several consumer electronics manufacturers, including Asus, HTC, LG, Motorola and Samsung; chip makers Broadcom, Imagination, Intel, Mediatek and Qualcomm; and fashion brands like the Fossil Group to bring consumers watches powered by Android Wear later this year.

HTC Desire 700

HTC made a splash in the market last year with the launch of its top-end smartphone, HTC One. However, it failed to translate this into sales. Nevertheless, the company continues undeterred with the launch of a smartphone with a similar design and software features as HTC One – the new Desire 700.

 

Desire 700 is a dual-sim smartphone with rather modest specs like low-resolution screen, just 1GB RAM, 8GB internal storage and 2,100mAh battery – at a price tag of 33,000 in the country. However, the device is available at Rs 23,000.

We tested the new Desire 700 to see whether its performance justifies the price tag of Rs 23,000. Here’s the review of the new HTC smartphone… and why it seems exorbitant even at Rs 23,000.

Read More @ Gadgets n Mobiles

Panasonic launches P31 smartphone at Rs 11,990

Panasonic launches P31 smartphone at Rs 11,990

The phone sports a 5-inch display and is powered by a 1.3GHz quad-core processor and 1GB RAM.

Panasonic has launched a new Android smartphone, the P31 at a price of Rs 11,990. It will be available to consumers from the second week of this month.

The P31 sports a 5-inch FWVGA (480 X 854p) display. It is powered by a 1.3GHz quad-core processor and 1GB RAM. The phone comes with 4GB internal storage expandable through a microSD card and a 2,000mAh battery.

The dual-sim phone (3G+2G) sports an 8MP rear camera (with autofocus and LED flash) and a VGA front-facing camera. It runs Android 4.2.2 Jelly Bean and Panasonic has included additional bells and whistles such as support for gesture unlock, a pop-out player for playing videos while doing other tasks and a battery saver mode, among others.

Panasonic also claims to have introduced the “Heat-Sink” design based feature to maintaining device temperature through controlled heat dissipation.

In terms of connectivity, the phone comes with 3G, Bluetooth 4.0, Wi-Fi and GPS. Panasonic has bundled freebies worth Rs 10,399 with the phone which includes a screen guard, and apps and content from Evernote, Hungama and Sony, among others.

P31 is Panasonic’s sixth smartphone in the Indian market after its re-entry in the country in 2013. Panasonic has entered into partnership with Jaina group which also owns the smartphone brand, Karbonn. The phone competes with the likes of Xolo Q1000, Sony Xperia M, Karbonn Titanium S9 and Micromax Canvas HD.